04/28/2009
Google Analytics API Now Available
Posted by
David Luu
The much anticipated announcement of Google's launch of their Analytics API has become reality. Prior to the API release, people who required their analytics data to be displayed elsewhere had to resort to screen scraping hacks, emailing reports to yourself, using the Export to Excel functionality, which aren't even close to ideal. Now there's a clean and clear route.
This provides an opportunity for companies to easily integrate their data or client data into existing applications or perhaps even build a new business around it. Heck, there's already a mobile version (here). I thought this was just released?!
There are certain parts of Google Analytics data that I've found confusing. Although they are presented in beautiful pie charts and line graphs, I need a dumb-downed version of some of these measurements. Some sort of interpretation or just show me what I need to know. There's definitely a market for this!
Anyway, here's the announcement on their blog:
http://analytics.blogspot.com/2009/04/attention-developers-google-analytics.html
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